“What Ham did for Virginia, Old Crow did for Bourbon.” An advertisement for Old Crow in Field and Stream, 1972.
Even before Virginia’s George Washington became President, Virginia was famous for the good taste of her country hams. Not long after, the good taste of Old Crow made Bourbon famous.
Before 1835, Bourbon was made every which way. That year, Dr. James Crow took it out of the hit-or-miss league and created the process that gave Bourbon its mellow taste—and good name: Old Crow.